One Simple Step to Create High-Performing Ads for Your Business

If you’re struggling to make your ads more effective, grab attention, and bring in more clients, you’re not alone—and this article is here to help.

 

I’ll never forget the first time I had to write an ad. It was a nightmare.

 

The worst part? My boss assigned me the task because I’d just finished three years of business school with a degree in global business, specializing in marketing and sales.

 

We had studied the strategies of the world’s biggest and most successful companies, like Coca Cola or Amazon. But when it came time to write a simple ad for a small local business, I was completely lost.

 

Staring at that blank page, I realized I was in over my head. The longer I sat there, the more I doubted everything I thought I knew.

 

The Secret Reason Why Most Ads Don’t Perform

 

So I decided to google and find the most effective ad formula…

 

The advice I found was all over the place.

 

Some sources say that I should use a photo of a cute baby animal. “Because people like looking at cute stuff?” I thought.

 

Some say that you should repeat and repeat the message. Others find that annoying.

 

With the deadline closing, I took a shortcut. I looked at what the competitors were doing, and I did the same. Like you copy your classmate’s homework and change a few words so your teacher won’t notice.

 

I showed it to my boss and he said “Let’s run it.” A few days later I asked him how the ads were performing. He seemed confused. I repeated: “You know. How many people tuned in? How many calls we received? Did we get any sales?“

 

My boss smiled, leanded back and said:

 

“No, no, no… that’s not the point of the ad. This was for brand recognition. Top-of-mind awareness. It’s about branding, you know?”

 

I played it cool and said: “Sure, I understand“.

 

I was lying. But my boss was lying as well.

 

Fixing Your Marketing

 

When we spend money, we expect results.

 

Whether it’s on equipment, lunch, or vendors, we make sure we’re getting what we pay for, right?

 

So when I started my own business, I approached marketing the same way. But instead of results, all I got was word salad.

 

“This ad is for brand recognition.”
“We’re focused on top-of-mind awareness in our market.”
“This campaign will solidify our branding and positioning.”

 

It’s usually said in a slightly smug tone that makes you feel foolish for even asking.

 

Here’s the harsh truth:

“Most businesses waste at least half of their marketing budget. Often, it’s much more.”

 

And that never sat well with me.

 

How I Stop Wasting Money on Ads…

And How You Can Do It Too.

 

I was determined to crack the code for effective marketing once and for all.

 

The good news? There is a formula, and I figured it out.

 

The bad news? It took years of research, trial and error, and testing to piece it together.

 

If I explained the entire formula, we’d be here for weeks. So, let me share one of the most powerful shortcuts I discovered.

 

It’s called Pearson’s Law:

“What is measured, improves.”

 

Want to see an instant boost in your ad results?

 

Make every ad measurable. Add a clear response mechanism—a call to action that prompts your audience to take a specific step.

 

Then, track those actions obsessively.

 

Once you start measuring, you can test, adjust, and see exactly what works—and what doesn’t.

 

Here’s the first rule I enforce with every client:

“Every ad must be measurable. No exceptions.”

 

Forget the jargon. Say goodbye to vague marketing buzzwords. This is about real, tangible results.

 

And the best part? It works for every business, including yours.

 

If you’d like to know how this approach can transform your marketing, get in touch with us today. Let’s make your ads work smarter.