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Seoul Fashion
Week Edition

Four days where K-beauty meets the runway — lectures and studios by day, a front-row seat at Seoul Fashion Week, closed by a gala and the week's afterparty.

Sep 1–4 / By Application / Min 8 · Max 12
Request an Invitation
The Premise

When the city becomes a runway.

For one week each September, Seoul turns into a stage — and the same operating system behind K-beauty drives what walks it. This is your seat at the source: four days that move from the lab and the studio to the front row.

The Itinerary

Four Days · Sep 1–4
Sep 1
Foundations & Welcome

The groundwork, and a first table

3:00–4:30 PM
K-beauty lecture, with the host
The operating system behind Korea's beauty breakthrough
4:30–6:00 PM
Dermatologist lecture
Korean skin science & today's most popular procedures
6:30–8:30 PM
Welcome dinner
Sep 2
Voices & Making

How the category is built & sold

10:00 AM–12:00 PM
Founders & creators
The category from the people who build it and the voices who carry it
12:00–2:00 PM
Lunch
2:00–4:00 PM
Inside a live content studio
On set with a Korean creator as it's filmed
4:00–6:00 PM
The K-skincare routine, hands-on
Plus a curated guide to what's actually worth buying
Evening
At leisure
Sep 3
Beauty → Fashion Week

The day the week turns to the runway

10:00 AM–12:00 PM
Show-ready
Makeup & hair, or a scalp-care ritual — by choice
12:00–1:30 PM
Lunch
2:00–3:30 PM
Seoul Fashion Week — the Lee Chung Chung runway
A front-row seat at the show
From 8:00 PM
Gala dinner & Fashion Week afterparty
Sep 4
The Harvest

What you take home

10:00 AM–12:00 PM
Workshop & close
Your takeaways, shaped into something you can act on — then departure
What You Leave With

The week the world watches — from the inside.

01

The insider's read on how K-beauty and K-fashion share one engine.

02

A front-row seat at Seoul Fashion Week, and the night that follows.

03

The hands-on routine and a guide to what's actually worth buying.

04

A small room of founders, creators, and peers — and the host who connects them.

Ian Kwon, author and host
Your Host

Ian Kwon

A decade as an executive at LG Household & Health Care leading global expansion, after Bain & Company and Naver. Author of Inside K-Beauty: The Operating System Behind Korea's Beauty Breakthrough.

He hosts the room, curates the week, and makes the introductions. Everything else is handled for you.

Your Designer

Lee Chung Chung

The designer whose runway anchors the week. On the third day you take a front-row seat at the show — and meet the mind behind the collection.

@chungchunglie

Lee Chung Chung

The Details

By Application
When
Sep 1–4
Three nights
Where
Seoul
Timed to Fashion Week
The Room
Min 8 · Max 12
Language
English
Throughout
Your hotel, your choice

Stay where you prefer — your suite, your loyalty, your standard. Each day we gather at a single point and move together from there.

Standard
$8,500per person · from

The full four-day program — every session, the runway, the gala, and the afterparty.

Private Buyout
On request

A single brand, firm, or family office takes the entire room, on your own terms.

Flights and accommodation are arranged independently. Everything within the program is fully handled.

Apply

The room is built by invitation.

Seats are released by season and by application. Tell us who you are and what you are building — we respond personally.

Request an Invitation

Before You Apply

How does the Fashion Week access work? +
The program is timed to Seoul Fashion Week, with a front-row seat at a runway show and entry to the night that follows. The exact show and schedule are confirmed closer to the dates, as the official calendar is released.
Why is the group so small? +
Because proximity is the point. A small room keeps you close to the founders, creators, and the host — and below eight, a season is postponed rather than diluted.
Why don't you include the hotel? +
You know where you like to stay better than we do. We make the logistics around it effortless, gathering at a single point each day.
How does this relate to the five-day program? +
This is the shorter, Fashion-Week-timed edition. The flagship five-day immersion goes deeper — factories, clinics, and a private extension — and runs on its own dates.